Monday, 7 January 2013

Gucci x Hirohiko Araki

We’ve seen several designers join forces with artists in recent years: Louis Vuitton collaborated with Takashi Murakami for their iconic white tote with candy-coloured logos. They followed suit this summer with one of my faves, Yayoi Kusama, known for her bold polka dots. In 2011, Dior debuted their partnership with Berlin-based artist Anselm Reyle at Art Basel Miami Beach. It seems to be Gucci’s turn to enter the contemporary art world.

Fashion fans and art lovers meet Japanese manga artist Hirohiko Araki. Although still fairly new to the North American scene, his series Jo Jo’s Bizarre Adventure, has sold over 70 million copies in Japan alone.

Araki created a story entitled Jolyne, Fly High with Gucci, for the normally conservative brand. These images will be displayed in the windows of all seventy stores worldwide. Gucci’s art director Frida Giannini is excited with this collaboration: “I am quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”

For more on this subject, click HERE and HERE.